369 SURF SHOP
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Surfing - I can’t say enough good things about Matt and 369 Surf.
Matt was actually the first person I ever went to when I decided I seriously wanted to learn... read more how to surf. The first time I walked into his shop, I was just looking to rent a board. Before he even sent me out, he had me show him my pop-up because he genuinely wanted to make sure I knew what I was doing. That pretty much tells you what kind of guy he is — he actually cares about the people he sends into the water, not just making a sale.
That same trip, I ended up doing a lesson with his friend John, which was an awesome experience, and by the end of the weekend I had already gone back to Matt and bought my own foamy. From that point on, every time I came back to San Clemente, 369 was my shop.
Matt’s passion for surfing is impossible to fake. The dude will literally drop down on the ground in the parking lot to demonstrate a paddle or pop-up without a second thought. When he starts talking about surfing or San Clemente, you can tell immediately how much experience and love he has for it. He doesn’t just sell surfboards — he’ll explain why something works, what you should be doing differently, and what you actually need based on where you’re at.
Now I came back again and bought my first real hardboard from him, which honestly feels pretty cool considering this whole thing started with me renting my first board from the same guy. Going from a rental, to a lesson with John, to buying a foamy, and now buying my first real board from Matt feels like the perfect progression.
I’ve brought friends and family to 369 too, and I’ll continue to. I genuinely wouldn’t want to buy a board anywhere else in San Clemente. Matt has become way more than just the guy who owns the surf shop to me — he’s someone I trust when it comes to surfing, and somebody who’s helped guide me from the very beginning.
If you’re new to surfing, already surf, need a rental, a lesson, or you’re ready to buy a board, go see Matt. 369 Surf is the real deal.
September 26, 2026
Experience buying surfboard - Amazing experience all around, took a rental that worked well out in the waves enough to catch some good ones. Ended up buying a Scott Burke board in amazing condition... read more with a leash for 150$, definitely going to be taking any future friends here who are looking to get into surfing.
September 23, 2026
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I can’t say enough good things about Matt and 369 Surf. Matt was actually the first person I ever went to when I decided I seriously wanted to learn how to... read more surf. The first time I walked into his shop, I was just looking to rent a board. Before he even sent me out, he had me show him my pop-up because he genuinely wanted to make sure I knew what I was doing. That pretty much tells you what kind of guy he is — he actually cares about the people he sends into the water, not just making a sale. That same trip, I ended up doing a lesson with his friend John, which was an awesome experience, and by the end of the weekend I had already gone back to Matt and bought my own foamy. From that point on, every time I came back to San Clemente, 369 was my shop. Matt’s passion for surfing is impossible to fake. The dude will literally drop down on the ground in the parking lot to demonstrate a paddle or pop-up without a second thought. When he starts talking about surfing or San Clemente, you can tell immediately how much experience and love he has for it. He doesn’t just sell surfboards — he’ll explain why something works, what you should be doing differently, and what you actually need based on where you’re at. Now I came back again and bought my first real hardboard from him, which honestly feels pretty cool considering this whole thing started with me renting my first board from the same guy. Going from a rental, to a lesson with John, to buying a foamy, and now buying my first real board from Matt feels like the perfect progression. I’ve brought friends and family to 369 too, and I’ll continue to. I genuinely wouldn’t want to buy a board anywhere else in San Clemente. Matt has become way more than just the guy who owns the surf shop to me — he’s someone I trust when it comes to surfing, and somebody who’s helped guide me from the very beginning. If you’re new to surfing, already surf, need a rental, a lesson, or you’re ready to buy a board, go see Matt. 369 Surf is the real deal.
Michael Culp
September 26, 2026 -
This is the place to rent! Easy to work with and Todd will get you hooked up with the right board. Bonus - theyre open earlier than other places
Stephen Rowland
September 12, 2026 -
Local shop with extensive knowledge about the area. Highly recommend you rent gear or get a shuttle ride from Matt
Patrick Emery
September 12, 2026 -
Cannot recommend 369Surf enough!We had a group of 9 for beginner surf lessons with Matt & Ivan. They were phenomenal! They were extremely attentive, accommodating and very affordable! We... read more are from NJ, but if we ever make it back to San Clemente- 369Surf would definitely be one of our stops! Wish we could give more than 5 stars!
Pauleen Merluse
September 2, 2026 -
369 is the best choice, hands down. Don't try to get a deal somewhere else, these guys are locals and you are in the best hands with them. Matt and... read more Ricky go out of their way to make sure you're safe and comfortable. Thanks guys.
Rachael Miles
September 1, 2026 -
Great variety of surfboards. Bike rentals making surf and beach access no problem. Everything is reasonably priced. Matt, the shop owner, is dedicated to helping you have the best surf... read more and vacation experience.
Nick Mueller
August 26, 2026 -
I was originally looking at cheaper group lessons, but I'm so glad I went 1-on-1 here instead. Matt got me set up at the surf shop and Ricky was in... read more the water with me the whole time giving me pushes and tons of reps. Over two days, I was able to make a ton of progress on my pop-up and catching waves on my own. Matt and Ricky are awesome and super knowledgeable. Beyond the lessons, they pointed me toward great local wetsuit shop and gave me good recommendations for boards and surf spots to check out back home.
Pranav
August 19, 2026 -
Renting from Matt at 369 Surf was a phenomenal experience! He opens earlier than the other shops, great prices, and super helpful customer service. Matt was happy to share his local... read more knowledge. He recommended a great spot for beginner waves. He truly went above and beyond. I would recommend 369 Surf to anyone and everyone!
Ethan Laird
August 16, 2026 -
Early hours for rentals, great prices, personal service with advice and spots for beginners. Shop local on
Connor Scanlan
August 16, 2026 -
Beware of the parking lot sales pitches. If you’re looking to stand up on a surfboard for the very first time and catch some sweet California waves, take the time... read more to book with a local surf shop that specializes in teaching. We chose 369 Surf Shop, and it was outstanding from start to finish. My daughter and I booked a private lesson and were paired with local surfing legend Ricky. He handled everything—surfboards, wetsuits, instruction, and finding the perfect break where it was just the three of us for 90 minutes. The entire experience was low-pressure, high-fun, and incredibly personalized. The highlight of the day was watching Ricky perfectly time a wave, give my daughter a push, and seeing her ride it all the way to shore with the biggest smile on her face. That’s a memory I’ll carry for the rest of my life. If you’re going to invest in surf lessons, invest in someone who knows the local breaks, has decades of experience, and genuinely cares about giving you a great experience—not just getting you into the water. After 30 years in business, it’s easy to see why 369 Surf Shop has earned such a great reputation. 5 stars for sure.
Christopher Brooks
August 3, 2026



