Surf ProductsBrowse All
Cole SurfboardsBrowse all
Cole Surfboards
Cole Surfboards
Cole Surfboards
Cole Surfboards
Cole Surfboards
Cole Surfboards
Cole Surfboards
Cole Surfboards
Matt’s the man! - I recently bought a surf board and a wet suit from Matt and let me tell you, Matt is the man! He hooked me up with a board and was... read more super informative on how to take care of it. Gave me lots of tips on how to get started and where the best spots to go to catch waves. It is hard to find people who are passionate in what they do and Matt is a bundle of passion! Love how every time I spoke with him, he’s always talking about getting out there and catching waves.
Jeffrey TJuly 30, 2026
Twice as much fun - This was our second time with Matt and 369 Surf - came last year for lessons and had so much fun we had to come back. Surf guru Ricky was... read more great in choosing the best beach and the boys were catching waves right away. Thank you Matt .
Travel01216472774July 28, 2026
Private surf lesson - Fantastic first experience with Ricky. He knew exactly where to go. He was super informative and knew the other surfers around making it feel fun and safe.
Denise FJuly 25, 2026
-
Beware of the parking lot sales pitches. If you’re looking to stand up on a surfboard for the very first time and catch some sweet California waves, take the time... read more to book with a local surf shop that specializes in teaching. We chose 369 Surf Shop, and it was outstanding from start to finish. My daughter and I booked a private lesson and were paired with local surfing legend Ricky. He handled everything—surfboards, wetsuits, instruction, and finding the perfect break where it was just the three of us for 90 minutes. The entire experience was low-pressure, high-fun, and incredibly personalized. The highlight of the day was watching Ricky perfectly time a wave, give my daughter a push, and seeing her ride it all the way to shore with the biggest smile on her face. That’s a memory I’ll carry for the rest of my life. If you’re going to invest in surf lessons, invest in someone who knows the local breaks, has decades of experience, and genuinely cares about giving you a great experience—not just getting you into the water. After 30 years in business, it’s easy to see why 369 Surf Shop has earned such a great reputation. 5 stars for sure.
Christopher Brooks
August 3, 2026 -
If you want the best deal, great boards and wet suits, and to top it all off the best surf tips and a warm friendly welcome from a local …... read more Matt is your guy. 5 stars!
Jeremy Glassco
July 31, 2026 -
My daughter felt safe learning to surf for the first time. Ricky was very informative and encouraging. She was able to stand on the board and ride out the waves.... read more What an awesome first experience!
Denise Frattarola
July 25, 2026 -
I found Matt at 369 after a previously booked beginner lesson with another surf school was canceled due to dangerous surf. While Matt didn’t have any availability for a lesson... read more that day on short notice he set me up with a rental board and wetsuit, took me to a safe spot for beginners, and gave me all the basics I needed to get up on the board. I had a blast and it was a perfect and memorable first time surfing. Not only that but Matt is a lifelong resident of San Clemente area and is great source of info if you don’t know the area well. He loves his city, he loves what he does, and loves sharing that with visitors. Will 100% be back to see him again on our next trip to SoCal.
Scott McCoy
July 25, 2026 -
Great service! Set me up and shuttled me to and from lowers!
George Ekas
July 17, 2026 -
The team at 369 were awesome and so easy to work with. Super fast response and got me and my son in the next day. My son was standing up... read more and riding waves on his own in no time. 100% recommend.
Charles Covington
July 15, 2026 -
This place was amazing, employees were genuinely awesome. If you’re looking for a place to rent, this is it! It’s an awesome place and the employee gave us great surfing... read more beaches to go to.
Henj
June 25, 2026 -
We took a quick trip to San Clemente while in Southern California for a soccer tournament. Our kids wanted to surf but didn’t have enough time, so they rented boogie... read more boards and wetsuits from 369 Surf instead. The staff was friendly, accommodating, and got us set up quickly. Great experience and excellent customer service—we highly recommend 369 Surf!
Laura Meiners
June 21, 2026 -
Matt is an amazing guy!!!! Great tip for the local waves.
Hsiao-Chiao Peng
June 20, 2026 -
Great spot for some beginner sralpers! 369 🏄🏼
Nicholas Sofranac
June 13, 2026
